Seo Copywriting Services for Long-Term Success: Getting the right keywords in your on-page content can help you rank higher in search engines like Google, Yahoo, and Bing, but it takes more than that to stay in the top spots long-term.
You have to use your keywords strategically throughout your site (not just on one page) while also creating interesting, engaging content that visitors will want to share with their friends and followers on social media.
Seo Copywriting Services for Long-Term Success
SEO copywriting services have become one of our most popular business solutions.
Here are four reasons why SEO copywriting services can help you rank your website’s content higher in search engines and drive more traffic to your site:
- Quality content increases engagement
- Quality content builds trust
- Quality content helps customers find what they need
- Quality content helps with link building. We offer a variety of affordable SEO copywriting services that allow you to create high-quality, engaging, trustworthy, customer-focused web pages that will improve your online presence.
The different types of copies needed
There are a few types of content that your website needs to stay in good standing with search engines.
The first is known as service pages, and these essentially serve as about us type information company description, contact information, etc. Next, you’ll need news articles or press releases to keep readers coming back for more.
Finally, you’ll want a strong portfolio of quality white papers or case studies on various topics related to your business.
While some SEO copywriters can handle all three of these pieces (and others), it’s often better to work with multiple writers depending on what each writer specializes in.
How to find a reputable SEO copywriter
The best place to find a good SEO copywriter is from somebody you trust. In many cases, you can ask your friends or business associates if they know of a good SEO copywriter.
Just about any SEO agency or firm should be able to refer you to their own in-house SEO writer if you ask them. But it’s best to try and get a referral.
If that doesn’t work, then start looking online at sites like LinkedIn. You may have to pay more for an established writer with a proven track record than an up-and-comer, but remember that you usually get what you pay for.
If possible, look at samples of work done by potential writers before hiring them. That way you will have some idea of what to expect when working with them on your site content creation project.
What questions should you ask potential providers?
Before hiring any firm or freelancer, you should do your research to make sure they are a good fit. This is especially true if you plan on outsourcing your content creation.
You want to be able to trust that your content is being created by someone who cares about quality and understands your specific needs.
Below are a few questions you can ask potential copywriters and agencies, How long have you been writing online? What kind of experience do you have?
Are there examples of your work I can see? Have you worked with companies like mine before? What was their experience like? Do we share similar goals/objectives for our business/website? (If not, why would I hire you?)
Who will actually be doing my project what’s their background and how long have they been with your company?
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Consider hiring more than one writer
For an SEO copywriter, it’s important to not only have a unique voice and a unique perspective but also to have specific industry knowledge and subject matter expertise.
Most clients want an expert to craft their content, so make sure your writers are familiar with what they’re writing about.
If you can find a good copywriter who knows your industry inside and out and can write in a way that your clients love then keep that writer on your team.
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A typical SEO copywriting project timeline
We’ve come a long way since we launched our new website last month. For starters, one of our sales reps is still celebrating his free burrito from Burrito Day.
We also just dropped an additional $5 million on online ads, boosting our already impressive search engine rankings by 30 percent over…
(we forgot to send that email to Mr. Jones)…wait, no that was last week’s newsletter… (dang it). Anyway, here are some quick facts about SEO copywriting:
In most cases, your site will rank in Google within 6 months of hiring us to create content. Our process focuses on providing relevant content based on keyword phrases so your site can rank on Google and bring you lots of visitors and customers!
Strategies for reading over the final draft
Once you’ve completed a draft of your manuscript, sit back and relax. Read it aloud to yourself or have someone else read it aloud. Does it flow? Is each sentence necessary?
Does one paragraph lead to another? Have you been consistent with your voice and tone throughout your writing?
By reading over your work, you can easily see where there are errors in logic or flow. A fresh set of eyes will be able to catch any problem areas before they become a problem.