How to Improve Website SEO for Dental Practices: Dentists are quickly learning the importance of marketing their practices online.
They’re redesigning their websites to keep in contact with patients and attract new ones, and some of them are adopting content marketing strategies to get more shares on social media.
However, there’s one crucial area that many dentists don’t consider when getting their practice website set up, even though it could significantly impact how well their website ranks in search results and brings in new customers: website SEO.
Keyword Research
Improving SEO is one of many steps dentists can take in order to improve their online presence. A professional dental SEO company can help do everything from properly keyword research,
analyze search trends, create a website that’s user-friendly, monitor and update content, and design a social media strategy.
Working with a qualified agency will ensure your practice is well-positioned within its industry niche. The best dental SEO
companies have experience working with dental practices and understand how they operate; they know what works best on Google and Bing so you don’t have to worry about it.
On-page Optimization (the most important factor)
When it comes to on-page optimization, there are a few things you should do. First, write unique and descriptive meta descriptions and titles.
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Meta descriptions are little snippets of text that show up on search engine results pages (SERPs). By providing detailed and precise meta descriptions, you’re telling searchers exactly what they’ll find if they click through your website.
Next, use rich anchor text whenever possible. Rich anchor text is clickable words or phrases that appear as links. For example, click here is regular anchor text; click here to learn more about our services is rich anchor text.
The more specific your keywords are within these links, the better off you will be. Finally, make sure all of your images have alt tags with relevant keywords.
Off-page Optimization (shareable content)
It’s no secret that content is king especially when it comes to dental marketing. It’s a great way to improve your rankings on Google and drive more qualified traffic to your website.
But, if you don’t have time or resources for that, consider repurposing some of your best content into shareable pieces instead. One great example?
Infographics. These are highly visual and easy-to-share assets that can boost engagement across social media channels.
You can create them in-house with tools like Canva or use an outside service like Visme. If you want to learn more about creating infographics, check out our guide here.
Frequently Asked Questions
Many people aren’t familiar with dental practices, and they don’t know exactly what goes on at a dental appointment.
To entice potential patients with questions that are likely on their minds, include a frequently asked questions section on your website.
This gives potential patients an easy way to learn more about dentistry, and it also allows you to pitch your services in advance.
For example: Do I need braces?/How much will braces cost? /Do I have to wear metal braces?/Can my child get braces if he or she is under 18 years old?
If you can answer these questions before someone asks them, you’ll be prepared when they do!