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Instagram is a popular social media platform with over 1 billion active users. It’s a great way to share photos and videos with your friends and followers, and measure the success of your content marketing efforts. But even if you’re not using Instagram for content marketing, you might still be curious about its metrics – …

Social media has given businesses the opportunity to connect with customers and partners on a global scale. It has also allowed for innovation to take place at an unprecedented rate, as businesses can test their concepts and ideas with little risk. By looking at social media in a different way, you can unlock the true …

Affiliate marketing is a business model in which a company (the affiliate) earns a commission on sales that are generated by customers that were referred by the affiliate. Not only does this help build up the affiliate’s own revenue, but it also encourages others to promote and sell the products and services of the company. …

Social media is one of the most important channels for businesses to engage with their customers and followers. But, as social media platforms continue to grow in popularity and complexity, it can be hard to know where to start when thinking about expanding your social media team. In this article, we’ll take a look at …

Social media has become an integral part of the lives of people all over the world. It allows us to connect with friends, family, and other people we know in a way that wasn’t possible before. But how do different generations use social media differently? In this guide, you’ll learn everything you need to know …

Twitter has long been a great way to connect with others and share information, but it can be difficult to monetize the platform. In this article, we’ll show you how to set up a successful Twitter advertising campaign and make the most of your investment. Twitter is a great way to stay up-to-date on the …

With so many people on social media and posts being published constantly, it can be hard to figure out how long your social posts should be for the best engagement rates. This character counter from Buffer can help you find out! With the amount of time you spend on social media every day, it’s no …

Millennials are a big part of the population right now, but Generation Z is quickly becoming an important group to market to. So how do you go about marketing to them the right way? In this article, we’re going to outline some tips on how you can market to Gen Z in the most effective …

NJ TRANSIT is a transportation agency serving the state of New Jersey. Sprout Social helps NJ TRANSIT keep its social media strategy on track by analyzing its Twitter and Instagram accounts, looking for opportunities to create content, monitoring its hashtag use, and more. By doing all this work in one place, NJ TRANSIT can better …

Social media is a great way to connect with your customers and promote your brand, but not all content is created equal. In this article, we’ll show you how to find the right social media content mix for your brand and engage more effectively with your followers. It can be tough to figure out the …

Social media is one of the most powerful tools an organization has to connect with customers and drive customer experience. In this article, we’ll explore how social media can be used to improve customer experience and how you can lead with social media when building customer experiences. What is social customer experience? The social customer …

Social commerce is a new consumer trend that is growing in popularity every year. Social commerce involves buying and/or selling products or services using social media platforms like Facebook, Twitter, and Instagram. This article will give you the stats on social commerce, examples of businesses that are using social commerce to increase their revenue, and …